Sony Computer Entertainment – Conference / Incentive

Task

The opportunity to work with Sony was a great privilege for the QDM team.  Since we were dealing with a cutting edge, multi-media company we designed an adrenalin packed programme inspired by Queenstown’s high energy surroundings.

 Two days of conferencing were held at the Heritage Hotel with intelligent lighting, plasma screens and wireless PlayStation controllers used to create an engaging and truly interactive meeting space.

 As well as a group skiing day, delegates were given the opportunity to pick from a wide selection of Queenstown’s most exhilarating activities.

Tactics

 The group landed at the stunning Queenstown airport and were met by a Powhiri (traditional Maori welcome) before jumping on board the waiting 1930’s Chevrolet buses for the transfer to the hotel.

 The conference room was transformed to the ‘Outside comes Inside’ theme requested by SCE. Towering mountains, Fir trees and snow covered rocks surrounded the meeting area and a huge, illuminated Playstation ice sculpture created a breathtaking scene as delegates entered the room.  

 Unique room drops such as Icebreaker clothing and possum fur inner soles were used throughout the event to prepare the delegates for the outdoor activities and provide a taster for what was to come.

 Evening entertainment throughout the trip was varied to keep energy levels high and included music, magic and comedy. The closing night party was held at the Blue Kanu restaurant which was hired out for SCE and Sony Pictures, who were also conferencing in town.  After a huge meal and several tequila shots, the group made their way through to the bar where a giant Singstar stage was set up. The group spent the rest of the night socialising and searching for their musical talent.  

Result

 The biggest challenge with a group such as SCE is providing an experience which tops the many incredible events they have previously attended. Based on Conference Queenstown’s WRAP philosophy (Work, Rest and Play) we provided the SCE delegates with a energetic and empowering conference which complimented their brand and helped showcase Queenstown as a top destination and the ultimate winter playground

Client Comment

‘Thanks so much to your team for your assistance in putting together what has been consistently described by our staff as 'the best conference we have ever had'. Queenstown was a breathtaking venue, but you and your team really bought the conference to life.  The consultation and planning of the event was thorough, the events were great and the execution was excellent.  We would definitely recommend your services to any other corporate looking for an event management company.’

Warwick Light, General Manager - Sales and Marketing, Sony Computer Entertainment